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To Blog or Not to Blog - That is the Question
by William Szczepanek

Article 10: March 7, 2008

Can a blog improve a Web site?  More and more businesses join the blogosphere every day.  Some start on this venture because they think it is necessary in this highly competitive age of ours.  Others are encouraged into it by marketing people.  The fact is, like businesses, more blogs fail than survive. And potential customers happening upon an old, stagnant blog on a Web site will think less of that company.

Like Shakespeare’s Hamlet, sometimes we think too much. 

To blog, or not to blog: that is the question:
Whether 'tis nobler in the mind to suffer
The slings and arrows of outrageous fortune,
Or to take pen against a pile of papers,
And by not writing end them? To not blog: to not write;
No more; and by not write to say we end
The heart-ache and the thousand natural shocks
That flesh is heir to, 'tis a consummation
Devoutly to be wish'd. To not blog, to not write;
To sleep: perchance to dream: ay, there's the rub;
For in that blogosphere what dreams may come
When we have shuffled off this mortal coil,
Must give us pause: there's the respect
That makes calamity of so long life;
For who would bear the reviews and criticisms of time…

A blog takes time and commitment, and if done right can provide information that search engines like, while building belief and trust in your capabilities.  Once you start, it takes discipline to continue on a regular basis.  Do you have enough to write about in your business, yourself or your interests?  Do you have enough time to write?

Posts can vary in length and style. How-to articles and observations on your industry are very popular and can draw people to your site. Be sure to use titles with keywords that will enable search engines to find you. Find other blogs that write about the same issues.  Posting to other blogs can drive traffic to your site through the link in your response.  These links will not increase your sites ranking substantially, but can increase traffic.

An abandoned blog is worse than no blog.  A poorly written blog is worse than no blog.  A regularly updated, narrowly focused blog can provide the impetus for the success of a business or personal endeavor.

Like Hamlet, do we dread our blogs will fail, or do we dread that our businesses will fail if we don’t blog? Sometimes we over-analyze everything.